In 1920s Britain, two tribes ruled the open road and the open field.

The motorcyclists. And the hunters.

Both demanded the same thing from their gear. Built to last. Built to perform. Built to look extraordinary while doing it.

Waxed canvas was their material of choice. Weatherproof. Rugged. Ageing beautifully with every mile and every storm. A Barbour jacket worn by a Scottish gamekeeper. A Belstaff riding coat worn by a dispatch rider cutting through the rain. These weren't just garments. They were tools. Built with obsessive attention to craft and designed to last decades.

One hundred years later, we asked a simple question.

What if that same heritage craft could carry everything you need?

We are House of JHOLI. Named after the jholi — the ancient Indian carrying bag used by nomads, monks and merchants for centuries. A humble bag that adapted to its owner. Shoulder carry. Back carry. Hand carry. Whatever the journey demanded.

The JackPack is where those two stories meet.

British heritage craftsmanship. Indian adaptive philosophy. A waxed canvas tactical jacket that converts into a 22L premium backpack in 60 seconds — revealing a signature saffron orange quilted interior that honours the original jholi tradition.

Four ways to wear it. Four colorways to choose from. One revolutionary product.

Field Olive. Admiral Navy. Colonial Brown. Slate Grey.

Each one tells a different story. All of them built the same way — with obsessive attention to craft, premium YKK hardware, genuine leather detailing, and waxed canvas that gets better with every journey.

This is not fast fashion. This is not disposable gear.

This is heritage, reimagined.
This is the JackPack.